Why your service must be soft

I love my morning coffee but more than that, I need my morning coffee. I have been known to front up to Geelong coffee shops with a sincere look of desperation and although I try to be pleasant, I’m sure I probably sound like Darth Vadar giving orders to the Storm Troopers.

Whilst I wait for my coffee, I can’t help but assess the overall customer experience of every customer in the shop. I can’t switch off my customer service radar – it’s in my DNA.

Read More